Virgin America has announced that C. David Cush will become Chief Executive Officer of America's newest airline, effective Dec. 10, 2007. The former Senior Vice President of Global Sales at American Airlines, Cush will replace outgoing Chief Executive Officer Fred Reid, who was required to leave the company under the terms of the airline's certification by the Department of Transportation.

"We are pleased to announce David as Virgin America's new CEO," said Donald J. Carty Chairman of Virgin America's Board of Directors. "David's extensive industry experience, business acumen and creativity are the perfect attributes for leading the company as it continues to grow from a promising start-up to a major carrier. Fred's experience and unique vision have shaped this airline's success from day one and he will be missed. Both Fred and I have worked with David during our careers and we are confident he is the right person to lead Virgin America going forward."

In his role as Senior Vice President of Global Sales at American, Cush was responsible for all sales and distribution activities worldwide. Cush also has significant operating experience, having held the position as Vice President of American's St. Louis hub, where he was responsible for airport operations for more than 200 daily departures and over 7,000 employees. Prior to that, he was Vice President of International Planning and Global Alliances at American.

"I could not be more pleased about the selection of David as the new CEO of Virgin America," said Reid. "David brings broad business experience, great energy and high enthusiasm that will take Virgin America to the next level. Our creative, passionate and dedicated teammates will continue to be the backbone of Virgin America ? and I am confident that David will serve them well."

Over the course of his career, Cush has held key leadership roles overseeing all aspects of the airline business including finance, sales and marketing, customer service and operations. In addition to 20 years with American, Cush served as Chief Operating Officer of Aerolineas Argentinas, the national carrier of Argentina.

"Since inaugurating service in August, Virgin America has already redefined the U.S. airline market with its breakthrough innovations and great guest service," Cush said. "Fred and the whole Virgin America team have created a very different kind of airline ? one that has been met with widespread public praise. I am incredibly excited about the opportunity to join this extraordinary team."

Cush was born and raised in Shreveport, La. He received a bachelor of fine arts degree in broadcast/film and a bachelor of science degree in psychology from Southern Methodist University, Dallas, in 1982. A year later, he received a master's degree in business administration from SMU.