FLY BMI Pizza Box

[Decker]

Did anyone else get a mailer from FLYBMI in a mini pizza box? It arrived open so all I see is a small booklet about cheap flights to Italy. I am missing something as this seems more easily sent in an envelope?

Having spent several years working in Direct Marketing, I wouldn't be at all surprised to see something more easily sent in an envelope sent by pizza box instead, in order to grab the recipients' attention. Given the current state of Royal Mail, using a teenager on a moped might have been a more relaible method of delivery.

[Decker]

Ahh yes I remember working for a company selling IBM Series 1 in '85 and they had the bright idea of mailing IT directors with a handwritten parcel containing promotional bumph. Amazing how many bomb scares that triggered...

In their early years, Eurostar sent a mailing containing a real carrot (presumably accompanying some sort of incentive offer) which rotted in transit, making a rather unappealing surprise for the recipients.