BA openly targeting flying geeks?

Seems there's an 'official' hookup with FT happening now
Just clicked the link, logged in, and indeed there are some good fares (ex USA) for flyertalk members. I wonder if this is only the start of BA (and others?) starting to 'recognise' such sites in a more official capacity [:?]
Just clicked the link, logged in, and indeed there are some good fares (ex USA) for flyertalk members. I wonder if this is only the start of BA (and others?) starting to 'recognise' such sites in a more official capacity [:?]