Away from VS' trend, bmi have just announced an IMPROVED amenity kit on longhaul flights:
Link here
In addition we’re also pleased to introduce a new luxurious amenity kit for business passengers on all our longhaul routes. The brown leather and light blue trim is designed to complement the new lie-flat beds, which will be fitted from autumn 2007. The kit includes:
brown/light blue socks
eye shades
a pack of tissues
ear plugs
a tin of mints
a toothbrush and Colgate toothpaste
Clarins lip balm and moisturiser
a photo frame and mirror
Link here