The new VS paint scheme

I could ask pjh if he's got a good camera but I don't want to his wife to think we're completely sad....

Too late for that!

I saw this as we taxied in to T3 yesterday morning. http://yfrog.com/10newpaintschemej

Note that the inside of the winglets has the Virgin logo.

Further views on the design company website. These do place the paint scheme in a better light.

What on earth does 'printed and electronic collateral' mean ?

Do they really need to use such bollocky language?

For some real bollocky language see here from Joe Ferry, head of design for Virgin Atlantic:

It’s critical that we portray and live our differentiating brand values.

Further views on the design company website. These do place the paint scheme in a better light.

Loved the video that showed how they painted the plane.

Further views on the design company website. These do place the paint scheme in a better light.

What on earth does 'printed and electronic collateral' mean ?

Do they really need to use such bollocky language?

For some real bollocky language see here from Joe Ferry, head of design for Virgin Atlantic:

It’s critical that we portray and live our differentiating brand values.

I can smell the BS from here

I can smell the BS from here

Perhaps the bullocky language

I can smell the BS from here

Perhaps the bullocky language

As Virgin like to promote cowshed products perhaps we should expect anything less than them talking it

There's a photo on Flickr which as the sun is shining shows the colours of the plane off much better than in other photos.

Must admit its growing on me.

And did anybody spot the reg on the A330 - G-VNYC. Wonder if thats going to be a real one?

so as i disembarked at heathrow this morning i looked out of the window at the arrival gate & realised we had been on Mustang Sally with her new paint job. As she was parked up between another 747 & an A300 i got a good look at how the new design looks against the old. i have to say when you see it, it looks much more up to date. Yes it's more minimal in design but this looks classier overall & makes the silver paint job look very dated. The tail is a much darker red than the existing planes too

It seems that the feedback from people who have seen her in the flesh is very positive I like even the pictures so I can't wait to see her!

I notice the VS website has now been updated to the new scheme.

Just need a shot to see the full effect of the belly livery

Looks pretty good here:

http://www.airliners.net/photo/Virgin-Atlantic-Airways/Boeing-747-41R/1755001/L/

Just need a shot to see the full effect of the belly livery

Looks pretty good here:

http://www.airliners.net/photo/Virgin-Atlantic-Airways/Boeing-747-41R/1755001/L/

Wow - am loving the red metallic paint in that photo.

Sadly the day I saw G-VROC it was raining so she looked like this:

Just need a shot to see the full effect of the belly livery

Looks pretty good here:

http://www.airliners.net/photo/Virgin-Atlantic-Airways/Boeing-747-41R/1755001/L/

Wow - am loving the red metallic paint in that photo.

Sadly the day I saw G-VROC it was raining so she looked like this:

Amazing how different the same object can look! I agree, the red really does look good.

So is the main body actually white now, or still the silvery tone of old?

the main body is white & the main lettering is purple. i can see my seat from that picture! i was say spanning the first 3 windows on the top deck

I like the fact that they have branding on the underside of the 'plane.
I looked up at a 'plane the other day which had "CITYJET.COM" very clearly showing - thought it was very effective.

Just noticed an interesting snippet:

All VS aircraft are being given an extra week on top of maintence to come to MAN for painting, as VS have made a big deal over this livery and dont want several versions of their livery on aircraft.
All will be comming to MAN as only air livery and VS maintence at LHR have the templates (as far as Im aware).
Next few in:
G-VSUN A343 (currently awaiting release from MNL)
G-VFOX A346 (just entered shop at MNL)
G-VGOA A346 (preparing for ferry to MNL)
And then should be:
G-VFAB B744 (still in the birthday colours)
G-VWEB A346 (after MNL maintence)
G-VAST B744 (at a time its MAN based)
G-VELD A343 (may postn straight from LHR, but more than likely after MNL maintence)

Info came from plane-mad.com

It's interesting the 343s are being done. Now the usual answer is that regardless of life expectancy maintenance requires them to be repainted every so often, but wasn't G-VSUN only repainted last year? I guess this adds fuel to what VS previously stated that the 330s were for growth and the 787s were for 343 replacement and growth.

So the 21st birthday livery will be going in time for VS's 26th birthday then...

G-VSUN A343 (currently awaiting release from MNL)

I can confirm that G-VSUN has not got the new livery. I returned on her yesterday from EWR which was her second segment since returning from Manila. Interesting for a plane that has just been through a thorough inspection, she had a minor technical fault which came to light as we were about to take off! Don't know what it was, but it was fixed in 30 mins.

It's getting a lot of negative comments on Facebook. I wonder if anyone at VS is wondering if they've made a mistake venturing into these social sites where users can provide such public feedback.

Here is how the underbelly will look from the ground

And here's a video panning around the new livery (on a dull and grey day, unfortunately!)
http://www.youtube.com/watch?v=Iv6jOztQD-E&feature=player_embedded

Having looked at the marketing company pages (thanks Bill S), including all the BS like "needed a typographic refresh", I now understand their choice of size of font. It fits well on the right hand side of a 744 as in the picture below. Much better than the left hand side of a 744 where the top of the letters in Virgin get cropped. It works well on A340s where there is no upper deck to spoil the effect.


Also, I have to say that the new logo - seen here in its entireity - is quite good.



I guess from an unconvinced start, I'm warming to the change

There seems to be a great difference depending upon the brightness of the Sun.
Bright days make the red stand out as something special - on dull days it is somewhat less effective.
I guess I'm just going to have to wait to see it at MCO.