You have to say though that inner cabin wise, furnishings, seating and ife virgin are now being left in the dust when it comes to the competition. I used to be very pro virgin however that was before I had flown with anyone else.
I have since flown with Singapore air and Emirates on a couple of flights and I have to say the difference is incredible in terms of comfort and entertainment. You have to say the thing is when these airlines do roll out a new system, such as Emirates with their Ice system (best IFE system I've ever used, so much choice and so easy to use as well as being a nice big screen even in economy) and Singapore with their Krisworld (almost as good) they do tend to roll it out over the whole fleet. This has been good for them as there is not so many mixed reviews some bad some good depending on what plane you get.
If virgin are rolling out this new IFE it would be best if they rolled it out on every plane and finally end the age old problem of the Virgin Atlantic customer, what plane will I get? I hope I don't get Nova, lol
They have a lot of catching up to do with these kind of things and to be honest I'm surprised they've been left so far behind, a company that prides itself on breaking barriers I mean.