From The Independent, today, part of a larger list of "top 500 cool brands" through >2,000 public votes as well as a "cool council" of style experts (whoever they are [ii]):
1. Aston Martin
2. iPod
3. YouTube
4. Bang & Olufsen
5. Google
6. Playstation
7. Apple
8. Agent Provocateur
9. Nintendo
10. Virgin Atlantic
11. Ferrari
12. Ducati
13. eBay
14. Rolex
15. Tate Modern
16. Prada
17. Lamborghini
18. Green & Black
19. iTunes
20. Amazon
Commentary on the Virgin Atlantic placement was "Younger, hipper rival to British Airways".
1. Aston Martin
2. iPod
3. YouTube
4. Bang & Olufsen
5. Google
6. Playstation
7. Apple
8. Agent Provocateur
9. Nintendo
10. Virgin Atlantic
11. Ferrari
12. Ducati
13. eBay
14. Rolex
15. Tate Modern
16. Prada
17. Lamborghini
18. Green & Black
19. iTunes
20. Amazon
Commentary on the Virgin Atlantic placement was "Younger, hipper rival to British Airways".