I think it's the whole package as well...I mean it's what really sets it apart from other carriers...
The In-Flight Bar is the perfect place to go to have a nightcap if you can't sleep...
Drive-Thru check-in makes Heathrow look like it's half as bad as it really is in terms of all the chaos at check-in...
The Clubhouse is the perfect excuse to arrive at the airport early, to relax, unwind, and to have a hearty breakfast...
The VS service is INCREDIBLE and OUTSTANDING as we all know compared to BA, United, Delta, Lufthansa, Air France, etc...
The food in UC is great....
Have not had one myself, but my sister says the IFBTs are phenomenal...
The IFE actually works!
The seat is brilliant, almost too perfect in my opinion....
VS would be just another airline without all the extras.....