VS - Cojones like spacehoppers

[Decker]

http://www.marketingweek.co.uk/cgi-bin/ ... &h=260&f=3

[Pete]

Well, even if VS benefit from the screw ups at T5, the advertising is a separate issue and would have been sold on the basis of a promised number of eyeballs, and if the foot traffic is a lot less than that, I guess they have a justifiable claim for a refund.

[preiffer]

So, VS have to sue JC Dev (who got paid based on traffic). Then JC have to sue BAA (who promised the footfall). Then BAA have to sue BA (who screwed up) ?


Sounds like one of those 'only the lawyers will win' ones to me...

And so, in brilliant media action, they put a picture of JFK terminal 5 (TWA, soon to be JetBlue, Flight Center) in the article.