Ho hum, such a long list of comments to wade through, but very interesting all the same. Now I have read all the comments, I think I have earned a reply spot

I flew last week in UC, and was frankly shocked by the amenity pack. Now I happen to agree with some of the earlier comments about the need for an amenity pack by some, at least in part. I also agree about the erosion of service many feel this may be leading to.
I like the idea of the 'pick and mix', but I think we have to remember that the cabin crew, especially at the beginning of a flight, are extremely busy, and going round personalising amenity packs is not a good use of their time. However, leaving products on display to 'help yourself' is of course open to abuse. I like the idea of customising the packs though, and think an 'essentials' starting pack is a great idea. I honestly don't know the best way of distributing the extras - maybe the IFBT when checking on treatments could have a small basket? Though I think they have plenty to do as well!
Going back to why I was shocked... It seems to me that in the last couple of years, the ticket costs have gone up (fuel costs, yada yada) but many are complaining of decreasing service. I am obviously fortunate to have had excellent flights on all my VS trips, but I did feel very disappointed in the amenity pack, especially as coming back in PE, I felt I got a better pack - at least one you (well, the kids actually) could re-use. I actually liked the OB packs - they made great travel wallets, but the Vie kits were the best.
Andrew