Controversial I know, but i think this is one area at the moment where BA actually beat VS.
The Club Amenity kit is quite good, it is in the hang up washbag foramt that the original OB kit was in, and has some lovely Molton Brown products in it. The coveted Anya Hindmarch bag dished out to passengers in First is really nice too, very good quality products.
The current travel wallet OB kit has just one Virgin Vie product, and its a bit of a let down for the whole UC experience. I have at least one of every UC amenity kit going back 10 years, and the current one seems cheap to me. I quite liked the original washbag kit, but the current one seems low quality, and the contents have dwindled quickly.
I end up giving the current one away to friends to use as a travel wallet, and a few have asked me recently - 'Have you taken stuff out?'. The BMI Business kit from my flight to LAS in Feb looked like it was from the Liberace house of crap (plush blue velvet anyone?) but at least it had some nice contents. Even the current toothbrush and toothpaste looks poor.
The space:NK kits were wuite nice, and the proper thick air socks with the gripping air motif were cool. Obviously there were the mints, a nice silver bullet pen, and the nice selection of products.
I say time for a rethink and re-intro a new kit. The current one has been out in the cycle too long IMO.
Thanks,
Richard