Disconnection Therapy?

Just come across this on the V Hols web site. It explains (in videos) how to disconnect from technology and work before and during your holiday.
At first I thought this was a typical clever Virgin marketing gimmick but it's actually serious (I think).
Seems it bit odd to me [:?]
Regards
At first I thought this was a typical clever Virgin marketing gimmick but it's actually serious (I think).
Seems it bit odd to me [:?]
Regards