NEW UPPER CLASS AMENITY KITS BY OZWALD BOATENG
Posted: 25 Oct 2004, 12:46From VAA Press Release, 25th October
Virgin Atlantic is delighted to be introducing brand new amenity kits for its Upper Class passengers, specially designed by bespoke couturier and Savile Row tailor Ozwald Boateng. The new kits, which will be onboard from October 28, will be a designer wash-bag containing essentials for travel including Ozwald Boating socks and toothbrush and a gift specially designed by Ozwald.
Sir Richard Branson, Chairman of Virgin Atlantic, commented:
“We are delighted to be working with Ozwald Boateng on the new Upper Class amenity kits. I have long admired his work and indeed, my first suit was made not so long ago by this talented designer! We can now bring his unique style to the sky with a fantastic new amenity kit to complement our award winning Upper Class Suite.
“The new bag and contents reflect the high quality and style that is synonymous with Virgin Atlantic Upper Class. We hope our passengers will enjoy the new kit and in particular the surprise gift which will become collector’s items of the future!”
Ozwald Boateng, commented:
“I am delighted to have designed the new amenity kits for Virgin Atlantic Upper Class. Virgin Atlantic have blazed a trail with the new standard of stylish air travel – they have successfully brought elements of a luxury five star hotel to their Upper Class Suite and have created the ultimate flying experience.
“I see Virgin Atlantic as a perfect partner for me as their ethos of style, quality and individuality is so close to my own brand values. Virgin Atlantic is always my preferred airline and I am really pleased to be working with them in this way and look forward to a long partnership. ”
Each Upper Class passenger will receive the new kit, an Ozwald Boateng unisex wash bag, which is black with red or purple herringbone lining, containing: Ozwald Boateng socks and toothbrush, toothpaste, earplugs, Virgin Atlantic eye mask, Virgin Atlantic pen, comb, Polo mints, Virgin Vie Moisturiser and Lip balm. On the outbound flight the special gift from Ozwald will be a pair of cufflinks and on the inbound flight it will be an Ozwald Boateng hand mirror or key ring. All gifts are presented in designer gift bags.
To celebrate the new amenity kit, an interview with Ozwald Boateng is featured in the October issue of Carlos, the airline’s Upper Class magazine.
Menswear designer and Savile Row tailor Ozwald Boateng is an innovator in his field, creating and selling his designs since he was 16 years old. Whilst his designs have originality and modernity, they adhere to the traditional disciplines and etiquettes of Savile Row tailoring. His clients include David Bowie, Daniel Day Lewis, Jude Law, Will Smith, Laurence Fishburne, Keanu Reeves and Sir Richard Branson.
Virgin Atlantic is delighted to be introducing brand new amenity kits for its Upper Class passengers, specially designed by bespoke couturier and Savile Row tailor Ozwald Boateng. The new kits, which will be onboard from October 28, will be a designer wash-bag containing essentials for travel including Ozwald Boating socks and toothbrush and a gift specially designed by Ozwald.
Sir Richard Branson, Chairman of Virgin Atlantic, commented:
“We are delighted to be working with Ozwald Boateng on the new Upper Class amenity kits. I have long admired his work and indeed, my first suit was made not so long ago by this talented designer! We can now bring his unique style to the sky with a fantastic new amenity kit to complement our award winning Upper Class Suite.
“The new bag and contents reflect the high quality and style that is synonymous with Virgin Atlantic Upper Class. We hope our passengers will enjoy the new kit and in particular the surprise gift which will become collector’s items of the future!”
Ozwald Boateng, commented:
“I am delighted to have designed the new amenity kits for Virgin Atlantic Upper Class. Virgin Atlantic have blazed a trail with the new standard of stylish air travel – they have successfully brought elements of a luxury five star hotel to their Upper Class Suite and have created the ultimate flying experience.
“I see Virgin Atlantic as a perfect partner for me as their ethos of style, quality and individuality is so close to my own brand values. Virgin Atlantic is always my preferred airline and I am really pleased to be working with them in this way and look forward to a long partnership. ”
Each Upper Class passenger will receive the new kit, an Ozwald Boateng unisex wash bag, which is black with red or purple herringbone lining, containing: Ozwald Boateng socks and toothbrush, toothpaste, earplugs, Virgin Atlantic eye mask, Virgin Atlantic pen, comb, Polo mints, Virgin Vie Moisturiser and Lip balm. On the outbound flight the special gift from Ozwald will be a pair of cufflinks and on the inbound flight it will be an Ozwald Boateng hand mirror or key ring. All gifts are presented in designer gift bags.
To celebrate the new amenity kit, an interview with Ozwald Boateng is featured in the October issue of Carlos, the airline’s Upper Class magazine.
Menswear designer and Savile Row tailor Ozwald Boateng is an innovator in his field, creating and selling his designs since he was 16 years old. Whilst his designs have originality and modernity, they adhere to the traditional disciplines and etiquettes of Savile Row tailoring. His clients include David Bowie, Daniel Day Lewis, Jude Law, Will Smith, Laurence Fishburne, Keanu Reeves and Sir Richard Branson.
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