Should There Be A Higher Tier Than Gold?

I am a member of Singapore Airlines KrisFlyer club, which like most others has a Silver and Gold tier. However, beyond this is what SQ call their PPS club. Like Flying Club, it is sector based with points counting to status, but only from Business and First Class travel.
Once you are a member you get all the normal waitlist, lounge access etc privileges, but also absolute priority recognition, first choice of the best seats on the aircraft (i.e can only be reserved at ticketing by PPS members) and a host of other benefits such as 10% off anything in the in flight duty free catalogue. This year they even sent me a birthday card and a present, both of which arrived on the actual day signed by the UK station manager.
I have been a Gold card holder on BA and Virgin, but never have I felt as valued a customer as SQ make me feel. Considering the close links between VS and SQ, do you think VS should adopt something similar?
This is in no way a criticism of The Flying Club, of which I am still a happy member, just food for thought.
Cheers
Chris R.
Once you are a member you get all the normal waitlist, lounge access etc privileges, but also absolute priority recognition, first choice of the best seats on the aircraft (i.e can only be reserved at ticketing by PPS members) and a host of other benefits such as 10% off anything in the in flight duty free catalogue. This year they even sent me a birthday card and a present, both of which arrived on the actual day signed by the UK station manager.
I have been a Gold card holder on BA and Virgin, but never have I felt as valued a customer as SQ make me feel. Considering the close links between VS and SQ, do you think VS should adopt something similar?
This is in no way a criticism of The Flying Club, of which I am still a happy member, just food for thought.
Cheers
Chris R.