Student Information Pack - VS
Posted: 31 Jul 2005, 16:00Not sure exactly how/why, but I stumbled onto this page on va.com
A lot of it is the general marketing blurb that's in other sections of the site, but this particular part was interesting:
Q: Who are Virgin Atlantic's customers?
A: The percentage of UK originating passengers varies from route to route, but on average there's a 60/40 bias to the UK.
Upper Class passengers are predominately travelling on business and are male, 35 to 45 years old, ABC1 and earning £50K plus per annum.
Passengers in Premium Economy are split fairly evenly between travelling for business or leisure; most are male, average age 41, ABC1. Those travelling on business are often doing so because their company operates an economy travel policy.
Economy passengers are a much broader group, travelling mainly for leisure and evenly spread across most socio economic groups and age ranges.
I'd also never seen this published anywhere else before, either:
Q: Does Virgin Atlantic have a mission statement?
A "To grow a profitable airline, that people love to fly and where people love to work.
A lot of it is the general marketing blurb that's in other sections of the site, but this particular part was interesting:
Q: Who are Virgin Atlantic's customers?
A: The percentage of UK originating passengers varies from route to route, but on average there's a 60/40 bias to the UK.
Upper Class passengers are predominately travelling on business and are male, 35 to 45 years old, ABC1 and earning £50K plus per annum.
Passengers in Premium Economy are split fairly evenly between travelling for business or leisure; most are male, average age 41, ABC1. Those travelling on business are often doing so because their company operates an economy travel policy.
Economy passengers are a much broader group, travelling mainly for leisure and evenly spread across most socio economic groups and age ranges.
I'd also never seen this published anywhere else before, either:
Q: Does Virgin Atlantic have a mission statement?
A "To grow a profitable airline, that people love to fly and where people love to work.
[:p]