Business traveller technology and VS Ibeacons

Interesting article here on the technology challenges face by frequent/business travellers, a company being set up with an idea to address, and a specific mention of VS Ibeacons!
http://www.bbc.co.uk/news/business-27975474

Having worked in tech for over 25 years, I can't help thinking the concept here is going to introduce yet another layer of complexity and a new set of failure points - but hope that I'm wrong.

Very interested by the Ibeacons idea though - I wonder to what degree anyone has experienced this?

Interesting but when VS has such a poor record with IT on its own website it's hard not to read it with a suspicion of 'PR exercise'.