Brand name

Now that Virgin are flying to other destinations, is there justification to drop the "Atlantic" part and maybe just call it Virgin Airlines?
I don`t know what the mix is of non Atlantic flights but there now seems to be quite a few going East.

I don`t want this to turn into another nut allergy posting[B)]so if the above is like asking Coca Cola to change their brand to Coca, I apologise up front.

remember the fuss our friends at BA had when they changed their livery!!

I think it would be like Alaska Airlines changing their name to West Coast American or something like that.

Even though the name doesn't really reflect the airline's route map, it's part of their history. Alaska Airlines started with flights out of ANC just like VS started with transatlantic routes.

Anyways, Virgin Airlines doesn't have as good a ring as Virgin Atlantic [:p]

This thread got me thinking about what is probably a dumb question, but what does the 's' stand for in VSxxx in the flight numbers.

And why therefore do BA tickets not start with BS,[}:)] lol.

Originally posted by dunbarm
This thread got me thinking about what is probably a dumb question, but what does the 's' stand for in VSxxx in the flight numbers.

And why therefore do BA tickets not start with BS,[}:)] lol.

It's the IATA code. VA is Valore Airlines, so Virgin had to have a different one, hence VS.

It's the same with VK (Virgin Nigeria), VN is Vietnam Airlines so Virgin Nigeria have a different one, hence VK.

Again for Singapore Airlines, SA is South African so Singapore Airlines have a different one, SQ.

Some airlines like Jet Blue, JB is taken so they have a number added. Hence, B6.

One word airlines have a letter added, like Qantas-QF, Emirates-EK, Alitalia-AZ.

BA have BA because they were established a long time ago when BA wasn't taken so they got it. Bellview Airlines, which was established much later is B3, because BA is taken by BA.

Hope this answers your question.

Thanks for a very comprehensive answer Tommy

Hey Tommy - thanks for that explanation! That clears a few things up!

G.

Originally posted by dunbarm
This thread got me thinking about what is probably a dumb question, but what does the 's' stand for in VSxxx in the flight numbers.

I think it came from Virgin Atlantic Airways

As for changing the name, if it aint broke, dont fix it!

Slightly playing devils advocate, but airlines do change their names without furore. A Few recent examples....

Jersey European> British European> Fly BE

British Midland> BMI

[preiffer]

To be fair though, Anteo - neither of those two airlines had quite the international recognition that VS enjoys.

I'd say a name change could have significantly more of an impact for VS than those examples.