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#11971 by webdes03
07 Apr 2006, 17:28
Disclaimer: This should maybe be in the US section, but I think it affects both sides of the Atlantic, so I'm posting in General. Mods, if you feel it should be moved, please feel free.

When posting in the thread about other airlines catching up with Virgin's UC service, I got to thinking about my experiences behind the counter at DL (well Delta Connection).

Even since I've been working under DL, with my near free flight benefits, I still buy revenue tickets with VS. I've been flying with them since 1988, and having sampled other carriers VS has just always stood out. After all, starting as a very young traveler, it was the VS perks of IFE and kids backpacks that sold me. I suppose it's the same notion as if your parents feed you vegetables when you're young you'll grow up liking them.

Anyway... standing at a gate or ticket counter, I get a lot of time to talk with passengers, and the topic always comes up of where I've been. People say, "oh you work for an airline, you must fly all over the place". First of all, we only get a week of vacation, and I work 5 days a week so the benefits are pretty much useless, but they don't know that.

I always mention my most recent trip to the UK and they always say, "oh and you flew with Delta?!" As much as I shouldn't, I'm an honest person and say "no, I flew with Virgin Atlantic", always citing the reason as my FF account with them. The general response (from first time flyers all the way up to Platinum's and Million Miler's is always, "Oh wow, I hear their service is excellent".

When I ask if they've flown with VS, I usually get a "well I can't really get to them", or "my company likes me to fly out of a local airport" type of response. I've found that people are keen to fly with VS, but there just isn't the accessibility to the service.

I suppose this is also related to the post on new routes, but I was just wondering if anyone thinks some more expansion in the US should be on the table (from both a US and UK point of view). It would almost be nice if VS could offer through service from JFK or BOS to other airports within the US.

I'd also be curious to know how much promotion VS does of flyinco in the US.

It just seem's that VS has a huge market that isn't tapped because passengers can't get to them. I would have hoped to see Virgin America tie in with the VS network, but as of now, it's looking as if that isn't going to happen.
#110930 by mike-smashing
07 Apr 2006, 18:21
Originally posted by webdes03
It just seem's that VS has a huge market that isn't tapped because passengers can't get to them. I would have hoped to see Virgin America tie in with the VS network, but as of now, it's looking as if that isn't going to happen.


VS have never shown a big interest in large scale "network flying" - such as offering one or two stop connections to Muncie, Indiana, for instance.

They have always been something of an O&D outfit, with occasional easy to manage "breakouts" at certain locations, for example BMI (and BA to some extent) feeding UK/EU into LHR, CO feeding EWR, or through ticketing on HP.

I think VS would need something of a sea change in how their operations are organised to support serious amounts of network flying, which will probably need to be done with strategic partners, involving lots of through ticketing and interlining.

Part of the benefit of flying a large network carrier like SQ or UA is that you can often get good value fares, even in premium cabins, that involve connections, because the airline can get you from A to B on their own metal (or those they codeshare with).

VS have always shied away from joining alliances, instead preferring to negotiate their own partnerships, and that doesn't help the accessibility aspect either.

I'm also not holding my breath about interlining between Virgin Atlantic and Virgin America when it starts up. One thing which characterises Virgin ventures is the minimal interconnection between them. Nothing leads me to believe that Virgin America will be any different from Virgin Blue, for example.

Regards,
Mike
#110934 by Jonathan
07 Apr 2006, 18:32
I agree with Mike on this with the exception that Virgin Blue now codeshare with VS

The small number of routes is also why VS works on frequency rather than miles in terms of FC status and has a relitively low number of flights to reach AU compared to other carriers

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