Originally posted by fozzyo
I'm beginning to think they need to re-evaluate how they seek passenger feedback on these changes.
That is a very good point, Fozz [y]
The people that are making these decisions seem to have lost sight of what the Virgin Atlantic brand used to stand for, and to be fair - still does in lot of ways.
It always seemed to be about being more fun and more innovative than its competitors.
First for seat back TV in Y, first for high quality kid's packs that could be used after the flight (and at the same time provide low cost advertising for VS), fun food for kids, choice of wine with meals in Y etc. etc.
It can be said that lots of airlines offer amenity kits / IFE / food choice, but VS always appeared to offer more... where VS lead, the others followed. Their staff were second to none, they were proud of the brand and their enthusiasm was contagious.
The bean counters only have to read these forums, to see first hand that Virgin do still employ staff that have pride in their work and in the airline. Unfortunately they will also read passenger accounts, that show that not all staff have this pride.
IMHO the reason the V-Flyer exists, is because there are people who see VS as more then 'just another carrier'.
However - this brand loyalty is finite, and the apparent erosion of the things that make VS special may prove costly in the long term.
We don't want VS to follow British Midland, where they seem to have had a campaign to alienate just about all of their loyal customers.
Nick