Originally posted by Jon Morgan
When exactly are Virgin going to realise that this system means there's no proper incentive for Gold FC members to fly with them once they've reached their renewal level for the year?
That's pretty much the same for any airline's frequent flyer scheme once you've flown enough qualifying miles/sectors/points to get you in the top tier.
The only way you'll keep flying is if you either a) are saving the miles up for something, or b) they keep giving you little bonus "sweetners", even once you're in the top tier.
An example of b) is with United - they credit you 4x 500 mile e-upgrades for every 10k miles flown on UA metal, though they are only good in the US, and if you don't use them, they just convert to bonus miles when they expire.
UA also have a tier beyond Premier Exec (their Gold), which is 1K (like a Platinum) - though that's only really useful on UA metal and in the US (It's just the same as Premier Exec - *A Au outside the US on partner airlines).
"United Global Services" which is UA's high-revenue Commercially Important Passengers - invite only, kind of like BA's Premier.
UA have recently introduced some additional rewards, including the ability to gift someone a Premier (Silver) status, carry forward EQMs into the next membership year to seed your account, free nights in hotels, free UA merchadise (like model aircraft, jackets, mugs), etc.
The triggers for these extra rewards are strategically placed between the earning requirements three earnable membership tiers, and at certain levels beyond the 100k miles required for 1K membership.
This is intended to keep a certain bracket of the Mileage Plus members on UA/*A metal - the ones who will qualify, say Premier Exec, but never make 1K, or the ones who have already made 1K.
There is also another "hidden tier" on UA's system, which is the "Million Miler", you become Premier Executive (*A Au) for life.
(BTW, for the nosey ones, forcing the manual reordering for my VS Au pack has caused my Flying Club number to change for about 3 years in a row now. It seems to be the easiest way of defeating whatever's logjamming the system.)
Cheers,
Mike