Originally posted by preiffer
Weren't they talking (some time ago) about trying to stagger holidays to help with this?
I know next year they have kind of done this with Easter. A lot of schools throughout the UK have 2 weeks off starting w/c 7th April, when in fact Easter is the 21st March, and some schools are having the standard 2 weeks off nearer Easter at the end of March.
This, however has not helped in any way and has just made the 4 weeks from March 21st very expensive, so the airlines/holiday companies are actually gaining but the staggering of school holidays, which I am sure was not what was intended[ii]
Back to the OP's original point, as others have said it is purely a case of supply and demand, something that happens in every industry. If you can get more for your product at a certain time of year and people are paying it (whether they are happy paying it is another matter) then why shouldn't you, business is all about making money at the end of the day.