Well I actually quite liked the advert. It played well on what VS was all about, the glamour.
It cleverly reminds us of the whole reason behind VS- to offer something different. Sadly as many have pointed out the difference has disappeared in recent years.
I am guessing that the Varga Girl on the side of the aircraft will now have '25 year' decals added.
Interesting to see Our Price Records in the advert, IIRC the Virgin Group brought Our Price and therefore the name. I am guessing they kept the right to use the name when Virgin Megastore was subject to the MBO and became Zavvi.
I am quite suprised VS have gone for the whole 25 years thing, considering they did run some 21 years old promotions a couple of years back and still have FAB flying around in that hybrid colour scheme.
See this story on the Travelmole trade website, (Thanks to Sealink for the pointer. [y])
The ad campaign is costing VS six million pounds !! [n][:(!]
Sorry, but that is an awful lot of money that could have been spent elsewhere.
Nick
The ad campaign is costing VS six million pounds !! [n][:(!]
Sorry, but that is an awful lot of money that could have been spent elsewhere.
Nick
quote:Originally posted by HighFlyer
6 Million? Crikey. The cynic in me does wonder what that kind of injection could have done for the food onboard [:w]
Well, we know from the recent job ad that the Head of Inflight Service is responsible for a budget of 110 Million, and that's not just food. [:?]
6 Million? Crikey. The cynic in me does wonder what that kind of injection could have done for the food onboard [:w]
Well, we know from the recent job ad that the Head of Inflight Service is responsible for a budget of 110 Million, and that's not just food. [:?]
6 Million seems like a lot to us 'lay people' but then again VS surely must have worked out that 6 million spent now will be 12 million, say, later on. They must have estimates for the added revenue it will bring the company or it wouldn't be worth it.
Now is not the time you spend £6 million, on a whim because you feel like it. So I would imagine that it is all very well calculated.
I did read some months ago, in the Media section of the Guardian, that advertising agencies are going through a bit of a slump at the moment, as blue chip clients are gutting back on TV/Magazine adverts to select cheaper newer forms of advertising. Taking that into account maybe £6 million is a bit of a bargain. After all, I have no idea, how much the production of the advert, actors, ad agencies, licence rights (for example to use the Wimpy name), and the slots on tv would actually cost. I also dont have any idea how long the advert will run for.
NB: Google informs me that a 30 second slot during Desperate Housewives/Lost or Monday Night Football in the States in 2007-8 cost c.$350,000.
Now is not the time you spend £6 million, on a whim because you feel like it. So I would imagine that it is all very well calculated.
I did read some months ago, in the Media section of the Guardian, that advertising agencies are going through a bit of a slump at the moment, as blue chip clients are gutting back on TV/Magazine adverts to select cheaper newer forms of advertising. Taking that into account maybe £6 million is a bit of a bargain. After all, I have no idea, how much the production of the advert, actors, ad agencies, licence rights (for example to use the Wimpy name), and the slots on tv would actually cost. I also dont have any idea how long the advert will run for.
NB: Google informs me that a 30 second slot during Desperate Housewives/Lost or Monday Night Football in the States in 2007-8 cost c.$350,000.
Whilst opinion is divided on here, the rest of the world loves the ad:
feed://search.twitter.com/search.atom?q ... tlantic%22
Rgds
paul
feed://search.twitter.com/search.atom?q ... tlantic%22
Rgds
paul
A lot of people who love the ad probably don't know Virgin Atlantic that well.
I wore the (not so sexy) red shoes when i started and back in the day yes it was glam glam glam but when i left over a year ago standards had slipped.
It happens to any airline that grows at a fast rate - no longer a personal company with personal touches.
It seems silly to dwell on times gone past, they really are from a another era!
I wore the (not so sexy) red shoes when i started and back in the day yes it was glam glam glam but when i left over a year ago standards had slipped.
It happens to any airline that grows at a fast rate - no longer a personal company with personal touches.
It seems silly to dwell on times gone past, they really are from a another era!
quote:Originally posted by preiffer
Have to say, this post on FT sums it up perfectly for me
[:(]
quote:Also posted by kered (On V Flyer)
To be honest, the ad just makes be feel nostalgic for times past, when Virgin seduced me with their glamour. For a time when they were indeed the leaders, the innovators in air travel. When boarding a Virgin plane was an event. When they really had something, lots of things in fact, that no other airline had. But now, reality, the world & all those other airlines have caught up with, or some cases surpassed, Virgin.
I found that after watching the ad, I came away feeling reminiscent of the better times & had an overwhelming sense, that Virgin are no longer out there on their own as there were in the time portrayed by that ad. Saddened in fact, that the glory days are over, their sparkle has faded & really feeling that while they once were a truly unique airline, they are no longer.
While there was a time that sight of those red uniforms stood on an airport concourse, promising something magical, something different they now, I'm afraid, just blend in.
A bit like the airline itself.
To that end, I might as well fly with any airline.
A sad lament to days gone by [:(]
Not the effect, I'm quite sure, that the marketing exec's had in mind.
Isn't that this post? [?]
Have to say, this post on FT sums it up perfectly for me
[:(]
quote:Also posted by kered (On V Flyer)
To be honest, the ad just makes be feel nostalgic for times past, when Virgin seduced me with their glamour. For a time when they were indeed the leaders, the innovators in air travel. When boarding a Virgin plane was an event. When they really had something, lots of things in fact, that no other airline had. But now, reality, the world & all those other airlines have caught up with, or some cases surpassed, Virgin.
I found that after watching the ad, I came away feeling reminiscent of the better times & had an overwhelming sense, that Virgin are no longer out there on their own as there were in the time portrayed by that ad. Saddened in fact, that the glory days are over, their sparkle has faded & really feeling that while they once were a truly unique airline, they are no longer.
While there was a time that sight of those red uniforms stood on an airport concourse, promising something magical, something different they now, I'm afraid, just blend in.
A bit like the airline itself.
To that end, I might as well fly with any airline.
A sad lament to days gone by [:(]
Not the effect, I'm quite sure, that the marketing exec's had in mind.
Isn't that this post? [?]
quote:Originally posted by Sealink
....Isn't that this post? [?]
Guilty as charged [:I]
'Kered' can be found both here & on FT [:w]
Oh & BTW, I do agree with you Sealink the sheer volume of posting on FT is mind bending.
So in general I tend to stick to the BA board on FT & for things Virgin, post here.
....Isn't that this post? [?]
Guilty as charged [:I]
'Kered' can be found both here & on FT [:w]
Oh & BTW, I do agree with you Sealink the sheer volume of posting on FT is mind bending.
So in general I tend to stick to the BA board on FT & for things Virgin, post here.
I've only just seen this ad on TV...
quote:The ad campaign is costing VS six million pounds !!
Wow - It would be a waste of time and money at any price!!!
I can't believe the ad agency didn't see why this would be so insulting to so many viewers. At a time when it's becoming obvious how quickly Virgin standards are dropping, to celebrate your 25th anniversary by implying it's all about appearances, is verging on irresponsible.
Is the implication that I choose my flight tickets based on red shoes and big hair? Surely, that's making me look like an idiot. The irony won't be lost on anyone who remembers how smart Virgin used to be with clever PR and the right messages.
Makes me want to book my next flights with people who celebrate service, comfort and safety, so I'll be joining the rush to other airlines...
[:(!][:(!][:(!]
quote:The ad campaign is costing VS six million pounds !!
Wow - It would be a waste of time and money at any price!!!
I can't believe the ad agency didn't see why this would be so insulting to so many viewers. At a time when it's becoming obvious how quickly Virgin standards are dropping, to celebrate your 25th anniversary by implying it's all about appearances, is verging on irresponsible.
Is the implication that I choose my flight tickets based on red shoes and big hair? Surely, that's making me look like an idiot. The irony won't be lost on anyone who remembers how smart Virgin used to be with clever PR and the right messages.
Makes me want to book my next flights with people who celebrate service, comfort and safety, so I'll be joining the rush to other airlines...
[:(!][:(!][:(!]
On a better note, there was a related 25th Anniversary advert in this weeks Economist about Upper Class. It was significantly better as it had a great shot over head of a person asleep in the UCS (therefore showing off the space).
It then mentions some of the other aspects of the UCS service that VS has. Even the disclaimer at the bottom was useful, advising the normal CDC caveat, but a helpful tip to book treatments at the CH in advance to avoid disappointment.
Much better than the TV ad that seems to be aimed at readers of the Sun, Daily Star and Sunday Sport.
It then mentions some of the other aspects of the UCS service that VS has. Even the disclaimer at the bottom was useful, advising the normal CDC caveat, but a helpful tip to book treatments at the CH in advance to avoid disappointment.
Much better than the TV ad that seems to be aimed at readers of the Sun, Daily Star and Sunday Sport.
quote:Originally posted by Scrooge
If I am remembering my tax laws correctly marketing is a deductions, therefore it is cost neutral, someone please correct me if I am wrong.
I think you may be right, but my point is that they could have spent the marketing budget in many better ways.
Nick
If I am remembering my tax laws correctly marketing is a deductions, therefore it is cost neutral, someone please correct me if I am wrong.
I think you may be right, but my point is that they could have spent the marketing budget in many better ways.
Nick
Such as ?
The ad is there to promote an image, which it does very well, I showed the BA ad to a friend at work..he now has it in his head that there is a very large aquarium in London !
They could of done an ad showing people sleeping in the UCS...but thats been done before, by more than one airline, marketing nowdays is turning into a mine field.
The ad is there to promote an image, which it does very well, I showed the BA ad to a friend at work..he now has it in his head that there is a very large aquarium in London !
They could of done an ad showing people sleeping in the UCS...but thats been done before, by more than one airline, marketing nowdays is turning into a mine field.
I just don't think £6 million spent on TV advertising will generate anywhere near that amount of revenue.
Now, if they had spent the promotion budget on newspaper / magazine / website promotions with giveaways / competitions to encourage new passengers and encouraging existing ones to rebook.
Use SRB - he is the master of free publicity in the printed and film media. I have still only seen the ad on TV at 30 x normal speed (as I do with the vast majority of ads).
Nick
Now, if they had spent the promotion budget on newspaper / magazine / website promotions with giveaways / competitions to encourage new passengers and encouraging existing ones to rebook.
Use SRB - he is the master of free publicity in the printed and film media. I have still only seen the ad on TV at 30 x normal speed (as I do with the vast majority of ads).
Nick
*dons tin hat and retreats to safe distance*
Thanks
Darren
Darren
I have merged the new thread about the TV commercial into this one. Please continue the debate here. It gets confusing if we have to threads about the same thing running together. [;)]
Nick
Nick
quote:Originally posted by timboab
Great video, but one question..... Are the cabin crew really as hot as they are on the TV commercial?????
quote:Originally posted by Darren Wheeler
*dons tin hat and retreats to safe distance*
Why don a tin hat, the answer is of course yes [:)]
Great video, but one question..... Are the cabin crew really as hot as they are on the TV commercial?????
quote:Originally posted by Darren Wheeler
*dons tin hat and retreats to safe distance*
Why don a tin hat, the answer is of course yes [:)]
Who is online
Users browsing this forum: cooperman, Google [Bot] and 169 guests