While I understand that in Y/PE you cannot expect alot when it comes to food,though I have said the best meals I have had on VS have been in the back I think that VS is missing a golden opportunity.
Being a small airline in a lot of markets it could make a mark with it's UC menu very easily.It could do this in a number of ways.
With it's main hubs being LHR and LGW it's pretty much has it's hands tied,with the number of pax it's stuck using Sky Chefs etc,though if it increased it's budget even slightly there could be a vast improvement.
With the airports in the New York area the same pretty much applies,however instead of using the Sky Chef's of this world,why not buy the meals from it's closest US partner CO.They know how to make a good meal in the air.
Most of the other airports VS serves it has one or two flights a day (MCO not included,still trying to figure that one out)why not go outside the norm.
They could use a company like
Rita in Boston,each and every airport has them,for the most part they deal with catering to private jets,however with only 14-45 seats on a flight they should be able to handle the amount of food required.
Something tells me that the food would be better than what is served now.
Also as we know the VS website pretty much sucks,again with a little bit of money spent a pax could pick his/her meal,hell if
Applebee's can figure out how to make food that taste ok after re-heating it than couldn't VS? heck could VS order from Applebee's [:0].Ok may be going to far with that one,but you get where im coming from.VS is not AA or United,heck AA caters more biz class meals out of DFW then VS serves world wide in a day.