Originally posted by p17blo
Originally posted by andrew.m.wright
Originally posted by Mutley
I've only seen the ad once, a few more viewing may be needed. Took a while to get into it. Anyone found a link to the video on the web?
You need to view or hear a commercial more than 3 times before you get the message
Is it a subliminal message that only kicks in on the 3rd attempt?;)
Paul
Funny

It's called "Opportunites To Hear", and the marketing people say that you need to hear any commercial at least 3 times before you'll act on it

My experience tells me that this is a very cleaver commercial by a very cleaver Advertising Agency. I wouldn't mine betting that someone at the agency has floated the idea of "pioneering" past Virgin Atlantic

As commercials go it's good as it holds people's attention to the very end before revealing the product
I'd also hate to see the bill for the creative, and the airtime.
The phrase millions spring to mind
