Originally posted by VS-EWR
Wouldn't it be smart to launch them before a good travel time, like Christmas, so as to get as many passengers as possible during the first few weeks of service?
Christmas isn't actually *that* great of a travel time for Airlines though, Nick.
Apart from the few key dates around Christmas Day and New Year's - it's a flat period (hence all of the pre & post Christmas fare sales). Unless there are heavily discounted fares, planes can be like ghost ships over the Christmas holidays as many people stay at home, and business travel (the more profitable type) dies down.
I guess Toronto/Vancouver could make a bit during Jan/Feb (YVR more so than YYZ, for certain). However, it's not like the peak summer months (which I guess they're too far away from launching in time for) or the other school holiday periods.